SERVICES
ABOUT
WORK
ENQUIRE
COURSE
FAQ'S
You didn’t start your beauty business to become a full time content creator.
That’s where I come in...
I help beauty business owners like you stop guessing what to post, start feeling confident about what you’re sharing, and build a presence that actually feels like you.
After 16 years working hands on in the beauty industry from treatments to managing a team, I know how much love and energy goes into running your business. I also know how overwhelming it can feel trying to market yourself in between appointments, admin, and actual life.
That’s why I created Social Beauty Collective: to make content simpler, more intentional, and way more effective. Whether you need a strategy to follow, done-for-you support, or just someone who gets it to talk it through with, I’m here to help.
I’m Stacey - founder of Social Beauty Collective and your strategic sidekick when it comes to all things social media.
MY MISSION
To simplify content and strategy for beauty business owners who are ready to stop guessing, start growing, and finally feel proud of the content they’re putting out there.
I believe marketing should feel clear, calm, and connected - not forced, complicated, or like something you dread. My goal is to help you create content that sounds like you, reaches the right people, and drives real results [without the burnout].
What makes Social Beauty Collective different?
I speak your [beauty] language - because I’ve lived it.
With over 20 years of experience in the beauty industry, I get your world. I know your treatments, your clients, your day to day challenges and I bring all of that insider knowledge into the strategy we create together.
Strategy always comes first.
This isn’t about just posting pretty content. Everything we create has a purpose. I help you show up online in a way that builds trust, creates connection, and positions you as an expert, bringing in your kind of clients without burning you out.
It’s a collaborative approach.
Your business is one of a kind, so your content should be too. You’re not just outsourcing your socials, you're gaining a partner. I’m in it with you, learning your voice, understanding your goals, and helping you create content that actually feels like you.
Skin & Laser Clinic
Before working together, this clinic had a great team, loyal clients, and strong service offerings but their socials didn’t reflect any of that. They weren’t posting consistently, weren’t sure what to say when they did post, and they weren’t getting any bookings through Instagram.
We started with a strategy grounded in their ideal client’s needs, wants, and challenges. From there, we created a simple, repeatable content plan that included treatment-focused Reels, educational and authoritative posts, and fun behind-the-scenes content that brought the team’s personality to life.
Within four weeks, they’d received five new bookings from Instagram - after previously getting zero. Within our first 8 weeks together their reach jumped by 672%, engagement increased by 261%, and their clients were actively referencing social content in appointments and product purchases.
Project Showcase
“Before working with Stacey, we weren’t posting, had no strategy, and weren’t seeing bookings or engagement. Since working together, we’ve had more engagement, more client bookings, and more product purchases directly from social media. Stacey made it feel stress free and fun again.”
This client went from feeling overwhelmed and unsure to feeling proud of how their clinic was showing up online and their audience felt it too.
Boutique Lash, Brow & Skin Studio
When this client introduced a brand new, high-value treatment - Liquid Microneedling we knew we had an opportunity to not only educate her audience, but also drive real bookings. In our very first month working together, we built a content plan that strategically positioned the treatment front and centre.
Instead of complicated video setups or heavy promos, we kept it real: a simple behind-the-scenes reel, filmed on her iPhone during a treatment using a tripod. That one piece of content? It led to a rebooking within three hours of being posted. Even better, the client in the video was the one who rebooked, after recognising herself in the reel. And when we traced it back? Her first appointment came from another reel we created the month before.
Just three months into working together, this one treatment helped her hit her highest-grossing month in business ever.
Project Showcase
“Because of our plan to market my new and most lucrative service, I was able to reach my highest grossing month in business just 3 months after working with Stacey!”
Skin Educator & Mentor
When this skin educator reached out, she had the knowledge, the audience, and the heart but her content wasn’t doing any of it justice. She was struggling with consistency, wasn’t utilising video, and lacked the confidence and support to turn her ideas into strategic content that connected.
Together, we created a plan that brought her expertise to life with consistent posting, educational Reels, and messaging that spoke directly to the skin therapists she wanted to serve.
Six months into working together, her content was not only consistent, it was performing. Over a 90-day period, her reach increased by 96%, engagement grew by 15%, and her brand presence had clearly evolved.
We also relaunched her professional skin membership, using content to build anticipation, educate her audience, and lead into a powerful masterclass which brought in 18 new paying members.
Project Showcase
“I am so grateful for this. Thank you. I’ve wanted to do this type of thing for a long time now. What you’ve created is perfect.”
This project showed what’s possible when content isn’t just created - it’s aligned, supported, and backed by strategy.
Frequently asked questions...
-Skye, Dermal Therapist & Skin & Laser Clinic Owner
Before working with Stacey, I felt overwhelmed with knowing what to post and struggled with our consistency. We were unsure how to create engaging posts and stories, and were not seeing bookings or engagement from our social media.
Since working together, I’ve noticed a clearer social media strategy, more engagement, more client bookings and more product purchasing directly from our social media. Stacey made social media feel easier, stress free, and fun again, and I loved the personalised approach, attention to detail and strategy sessions.
If you’re a beauty business owner struggling with social media, I highly recommend Stacey!
-Lindsey, Beauty Therapist & Salon Owner
Before working with Stacey, I was posting inconsistently and constantly juggling content between clients. As a busy beauty therapist, content creation often became an afterthought and even when I planned, I didn’t always have time to follow through.
Since working together, I’ve felt such a sense of relief knowing that even on my busiest days, I’m still showing up online. Stacey took the time to really understand my business, and I completely trust her to create content that’s aligned and impactful.
Thanks to our strategy around my most lucrative service, I had my highest-grossing month ever just three months in.
Stacey is efficient, organised, and if you’re tired of trying to do it all yourself, she’s absolutely worth the investment.
-Camilla Corneotherapist & Salon Owner
Before working with Stacey, I didn’t really know what to post, my business page lacked direction, didn’t look professional, and honestly, I just didn’t have the time or interest to figure it out.
Since we started working together, I’ve been able to spend more time actually running my business instead of worrying about what to post on socials.
Stacey takes the guesswork out of everything and just gets me and my business. With her background in the beauty industry, I know I’m in good hands. It’s been easy, stress-free, and honestly one of the best investments I’ve made. She’s the business behind your business on socials and you won’t regret working with her.
